Why Beer Fests are the perfect place to wear your HeadTurnTee March 02 2014

To those of you who have never attended one of these festivals devoted to the most delicious of libations allow me to give you an idea of what to expect. 

You walk into the venue, normally an outdoor space with tents under which any number of beer reps await to share their rare and superior wares.  You are given a tiny testing glass which has the effect to make even the smallest hand look gargantuan during consumption.  At this point the world is your oyster and you have 4-6 hours to consume to your heart’s desire.  Some take the approach of a true beer connoisseur and savor each sample as they make note in their program of the body, taste, finish and overall rating.  Others, and most, take this opportunity to drink as much as physically possible in the allotted time to get more than their money’s worth.  I have had the pleasure of partaking in both approaches and have been happy with either.

So why am I discussing Beer Festivals on a T-shirt business blog?  Imagine walking in at 2pm.  The sun is high in the sky and beating down on your face.  You firmly position your sunglasses on your eyes and make your way to the first tent.  As you walk into the shade of that tent you find yourself surrounded by the sights and smells of world class craft beer.  You take a minute to adjust your eyes to decide which brewery is most worthy of your consumption.  You slide the sunglasses from your eyes; fold one temple arm under, then the other.  You very casually slip the sunglasses into the V on the front of your shirt:  The perfect place to store them until you venture into the sun again.  People immediately take notice.  The slightly inebriate masses stare in amazement and awe at not only your superior taste in beer but also fashion.  You are truly an example of a renaissance man.  You can now enjoy all the beer the fest has to offer knowing that you are effortlessly making a statement with your cutting edge shirt. 

I have lived this dream many times and can tell you with confidence that this will be exactly how you experience it when you wear your HeadTurnTee to a beer fest.   Drunk people are fascinated by them.